FADER cover: Yaeji
You never know what could happen when you show up to a Yaeji party. Maybe you get blindfolded and hands run through your hair. Maybe someone by the door passes you a fragrant bowl of Japanese curry. Maybe there’s a bear on stage. Who knows, it’s happened before.
Recently, a particularly strange phenomenon has occurred whenever the Korean-American singer, DJ, and producer, born Kathy Lee, performs one of her songs: white people start singing along in fake Korean, literally screaming gibberish at the top of their lungs because they can’t quite pronounce the lyrics but know how it’s supposed to sound. Her fans tweet about this phenomenon; even her parents think it’s crazy.
But it makes sense: a Yaeji song seduces you subliminally. Catchy pop hooks and groovy, 4x4 house rhythms knock down your defenses, as half-whispered phrases float into your ear. Before you even realize what’s happening, they latch onto your brain, seeping into your subconscious until you, too, are making up words to sing along…